Do-It-Yourself Or Go Pro?
If you’re thinking about implementing a search engine optimization (SEO) strategy, you’ve probably asked yourself the big SEO question already – to Do-It-Yourself or to hire a pro?
Well, Do-It-Yourself SEO does have its plusses. It saves on the upfront costs and it is kind of fun to dig in and learn the ropes of search optimization. With that said, let’s take a look at a few of the benefits of hiring an SEO professional instead:
Get it right the first time – Because they do search engine optimization all the time, SEO pros have the knowledge and experience to get it right the first time. The trial and error process that many SEO Do-It-Yourself resort to is eliminated and the improved search results begin to happen faster.
Avoid the learning curve
Again, because trial and error is the common approach for Do-It-Yourself search engine optimizers, it does take significant effort to even find the right track. And that’s not including the possible significantly penalizing mistakes that are so easy for SEO newbies to make.
Follow the right SEO strategy
Each and every website is different. Although there is a lot of information out there on how to do SEO? Some good and some really bad. There’s still no one size fits all approach to optimization that’s guaranteed to work. SEO pros know exactly what SEO strategy will work for your specific type of site.
Keep up with the changes
Search engines and their algorithms change rapidly. What worked yesterday might be considered search engine spam today. Those who practice SEO every day are able to stay on top of the evolution fluidly instead of needing to figure out what is okay or not at any given time. So Do-It-Yourself.
Build better link relationships
SEO experts know where to find the best link opportunities for your site. Because SEO novices often end up finding incoming link opportunities in all the wrong places, such as link farms and spammy directories, not only is the DIY effort often wasted time, but it can actually end up bringing severe penalties to the site as well.
Receive expert advice
By hiring an SEO pro, you’ll also have the added bonus of receiving expert advice before making any change to a site that could ultimately end up being a very costly mistake without the professional expertise.
Make no mistake about it; hiring an SEO professional is initially more expensive than going the Do-It-Yourself route of search engine optimization. That is, until the results of expert optimization begin to make themselves clear
The bottom line? SEO is confusing enough as it is. For peace of mind, just leave it to the pros!