Build Instant Trust
You’ve got to guarantee your visitors and customers a 100% safe experience when they visit your website. And you’ve got to make your good intentions known promptly. You can build instant trust with these 5 essential website cornerstones.
Trust is more important now than ever before when you’re doing business on the web. One thing is hard to ignore no matter how much better security on the web gets and how much more people learn to use web technology—it doesn’t make much difference, because all of the scam artists only learn to do a better job at scamming too!
1. Genuine, Original Content
Achieving this Build Instant Trust factor is not always as easy as it sounds. It’s important to create website content that is truly helpful and informative to your visitors. Not straight-on sales copy; not cookie-cutter copied content that comes from a manufacturer. Nope, you want to work hard to build a connection with your visitors by sharing and providing something of value with the content itself. You can do this by answering potential questions. Or simply just talking to your visitors just like you would if you were meeting them face-to-face.
Bonus points: This kind of original content is excellent for SEO purposes too.
2. Security Certificate
Have an online shopping cart as part of your e-commerce site? Asking visitors to submit any kind of personal information via a form on your website? If either of these conditions apply, it’s essential to have a properly installed security certificate for your site. This trust-factor cornerstone tells visitors that their connection is encrypted and that you’ve been screened. At least to some degree, to be legit.
3. Proof Of Existence
There’s probably nothing more important to Build Instant Trust than providing a healthy degree of transparency about yourself. And your business or organization to your visitors. You can do this with a detailed page, plenty of real-life photos, etc. The key is to share real information here not just some made-up copy about how “you’ve been in business for 10 years and are at the top of your field globally.” Nobody wants to read that instead, focus on real facts. Like a detailed history of your physical business presence and how it became what it is today online. Share your story and use photos to illustrate.
4. Clear & Complete Contact Information
Much like the trusted cornerstone we just talked about above. You’ve also got to step up to the plate when it comes to providing clear contact information for your site. This means providing a real physical address, an actual email address (not just an info@domain.com catch-all address). Also your real-human phone number. Your visitors just don’t respect or trust anonymous.
5. Social Media & Community
What better way to earn Build Instant Trust than to prove that you’re a real human running a real business? Fortunately, today’s social media is a superb way to build community and build trust around your online presence. It shows that you are indeed human. But it also shows that you’re responsive, actively participating, and care enough about your customers to answer their questions and concerns publically on a timely basis. It just works.
You can probably skip some of the “trust certifications” or badges that nearly anyone can purchase for their sites these days. No one pays much attention to these anymore because they’re so easily duplicated by scammers. To Build Instant Trust, focus on the things that matter most—the 5 essential website cornerstones above.
The most important thing in business is to gain trust. Do not see your face, no one will believe. You can succeed in all categories of business online or offline if you have work skills and match in words and deeds. So Build Instant Trust – If you like it, don’t forget to share.
