Thinking about using Google Adsense ads on your website to earn a little bit of extra revenue (or even as a primary source of monetization)?. The popular program from Google where they serve up context-based ads particularly suited to your individual web pages. Split the revenue they generate with you each time someone clicks on the ads on your site is a winner when it comes to creating some income from your site.
The key is optimizing the ads to attract the most click-throughs, and therefore, the most revenue possible. Google does have pretty specific guidelines. That they enforce strictly to keep the quality of the program on the up and up.
You can only place up to 3 different Google AdSense ads modules on each page of your site:
You cannot deceptively place images next to each ad. In a way that leads the visitor to believe that the image is associated with the ad.
And basically, you can’t do anything to “trick” visitors into clicking your ads.
But the things you can do to optimize and maximize click-through are highly encouraged even by the program guidelines themselves. In other words, Google wants your site’s visitors to interact with the Adsense ads in a completely transparent way. But also in a way that encourages them to click where the ad is relevant and helps the visitor find something they’re looking for.
Google Adsense Ads implementation Guide:
Place an ad above the fold.
Usually using one of the larger available ad modules is best—and place it at the top of the page’s content. This might seem counter-intuitive when it comes to design aesthetics. But for maximum revenue, there has to be some degree of compromise here. Ads at the top are simply proven to do better.
Place the ad at the left side.
When a visitor sees your web page, their eyes start at the top left of the page and proceed to scan in an “F” pattern—from left to right and then down a line. If you place your Adsense ads at the top left, you’ll get maximum attention and increased click-throughs from visitors looking for an instant next option. Adsense ads in the right-hand sidebar or margin are sometimes more aesthetically pleasing. But almost never perform as well as those on the left.
Give your visitors an option to take action at the end of your content.
When visitors are done reading or scanning your web page’s content, they’re left with a “what’s next” moment. This is why it’s always a good idea to put some kind of call to action at the bottom of your content—and the tip works equally well for placing an Adsense ads module and giving your visitors an option to select one of the links from the ad.
Experiment with color.
Some say that having the colour of your ad modules stand out and contrast with the rest of the page draws attention and ultimately gets the click. Others believe that doing this causes ad blindness which causes visitors to automatically ignore the ad. In other words, if it blends in a little more, they might at least look at it as part of the content and then make the click—rather than simply dismissing it altogether.
In the end, it’s all about figuring out what works best for your site. Do plenty of A/B testing and keep tweaking your ad placement and display until it’s at maximum optimization. That’s the ultimate key to achieving the best results with Google AdSense ads.